CIENCIA A UN METRO
La semana pasada me encontré con este cartel en mi estación de metro habitual y me sorprendió positivamente.
Digo positivamente porque Metro con esta acción conseguía un doble objetivo; Deslocalizar el servicio, es decir transmitir la idea de q metro no es solamente la ciudad de madrid. Y el segundo objetivo es el que se refiere a la voluntad de ser algo mas que un medio de transporte.Convertirse en un vertebrador de espacios y de acciones ciudadanas.
El acuerdo para caixa forum es, a mi parecer , excelente. Si uno de los problemas que tiene este espacio de la ciencia es su localización (Alcobendas a unos cuantos kilómetros de madrid), Con esta acción se coloca " aun metro" de todo el entorno de la capital.
Los resultados se han dejado ver con un crecimiento en el número de visitas. Y ahora que empieza el colegio seguro q les resultará más asequible acercarse a este museo de la ciencia.
Y es que está claro q no es tan dificil encontrar buenas ideas que hagan maridaje entre distintas marcas o diferentes servicios.
.
martes 15 de septiembre de 2009
METRO Y CAIXA FORUM
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